Generate a strategy

The strategy is what keeps the blank page away. It decides what you post, how often and why — and it turns that into a calendar where every slot already carries its brief. You don’t need to know anything beforehand to get one.

Before you start

Generation reads the brand profile, and it has to be at least 75% complete. Below that, the screen says so and offers “Complete the brand.” If your email address isn’t confirmed yet, it asks for that too before anything starts.

Two ways in

Open Calendar, then the Strategy tab. Until a strategy exists, the page offers two paths:

• “Propose a strategy” — one click on “Suggest,” no questions. The AI starts from your brand and suggests everything: the rhythm, what comes back, the first four weeks, with the reason behind each choice. It’s the right path if you don’t know how much to post.
• “I know what I want” — “For those who already know social media”: three questions, then the AI builds the rest around your answers.

Under both, “From your brand” recalls what the AI will read, including your rendezvous.

“I know what I want,” step by step

1. What are you after first?

   “Get known,” “Sell,” or both — the AI sets the mix of your posts from your answer. An optional field, “In a few words,” lets you be specific: “quote requests from homeowners around Nantes.”

2. How often do you post?

   From once a month to several times a day, in total for the brand (with “the same post” on all your platforms) or per platform. The AI won’t change this rhythm. The details are in choose your rhythm.

3. What do you show?

   What feeds your posts: your brand’s rendezvous, to check off, and “What else happens during your week” — a finished job, the Saturday bake, a happy customer. The “Going further” fold adds moments ahead (launches, holidays, trade shows: the AI prepares a campaign around each one) and your constraints (“closed on Mondays”).

4. Launch it

   “Suggest my strategy” carries the estimated cost, the same as “Suggest.”

Generation runs on the server, for about two minutes: you can switch pages, reload, close the tab; it keeps going and is there when you come back. Your teammates see it too, with the name of whoever started it.

“To approve”: nothing moves without your go-ahead

The proposed strategy opens with a “To approve” banner: “Just suggested from your brand. Adjust whatever doesn’t feel like you.” The calendar hasn’t changed yet.

• The rhythm is set with the slider, for free: the calendar is recalculated without AI.
• What the AI added — a rendezvous it suggests, for instance — is marked “Suggested by AI,” with “Keep” or “Remove.” Keeping a rendezvous also adds it to your brand.
• “Change by chatting” opens the chat, if you’d rather say it in your own words (see below).

When it feels like you, “Approve and fill the calendar”: the slots arrive from the day chosen right next to it, “Start” — today by default, or tomorrow, or Monday — each with its brief. Today, nothing is placed at an hour already gone.

The Strategy page, top to bottom

Once approved, the strategy fits on a single page that reads in one go. At the top, “Your strategy in one sentence”: what you post and how often. Below it, “Why this strategy” unfolds the AI’s reasoning, and a line tells where the version comes from — proposed by AI, changed by whom and when — and whether the calendar follows it.

Then five questions, each with its answer, followed by a table of contents on the left:

• When? — your typical week: each platform on its own line, its days and times, series set on their day, and the “open choice” slots the strategy fills.
• About what? — your subjects, in one bar that always adds up to 100%, and the mix of post types: often, sometimes, rarely.
• What comes back — your rendezvous and your series, in a single list.
• What’s ahead — the dated moments and their posts, then Open slots: the share left free for what has no date yet, and its occasions.
• The rules — in plain sentences: hard promotion at most, social proof at least, what never comes twice in a row.

Edit a part

Each part has its “Edit”: it opens right where you were reading it, the others stay visible in the background. Days are checked on the week, the boundary between two subjects is dragged, a post type goes from “Sometimes” to “Often” in one click — “In percentages” stays at hand if you want the number. “Save” (or ⌘S) creates a new version: free, no AI, and History, in the “⋯” menu, keeps them all. On a phone, the part opens as a sheet.

Change by chatting

Instead of hunting for the right part, write what you want in the field at the bottom of the page: “fewer tips,” “add the trade shows,” “twice a week in May.” The chat opens alongside; the AI answers in one sentence and proposes a new version, which the page shows in blue, part by part. Nothing is saved until you click “Save”; “Set aside” leaves it be.

The calendar follows, on your signal

Saving a version doesn’t touch the calendar. When it still follows an earlier version, a banner says so at the top of the page, with “View changes” and “Apply to calendar,” which replaces only the slots that are still empty, from today on; the parts changed since are marked “Edited.” Drafted, scheduled and published posts, and slots you added by hand, stay put. When everything is up to date, there is no banner: the line under the sentence says so.

Redo the strategy

“Redo the strategy,” in the “⋯” menu next to the sentence, reopens the same two ways in. The new version also arrives “To approve”: the current version stays in the history, and the calendar follows it until you approve the new one.

What’s next

The calendar is full of slots, each with its platform, post type, core topic, structure and a suggested angle. Open the first one and create the post from its slot, or move it if it falls on a bad day.