Choose your fonts, colors and slide look

The second half of your brand’s book, “Your look,” decides how all your posts look: your slide look, your colors, your type, your logo and the motion. It’s worth five minutes of your time.

Where it happens

On the project’s “Brand” page, “Profile” tab. The top of the book already shows the result as tiles; clicking a tile, or “Open the studio” on its chapter, opens that setting’s studio: a large window over the book, the choices on the left, a preview on the right. Image styles have their own tab, “Styles.”

1. Try things

   Every click changes the preview right away: real slides of your brand, as a cover, a text slide or a quote. Nothing is saved yet; the window’s footer counts your changes.

2. Save, or don’t

   “Save” keeps your choices, “Cancel” forgets them. Closing the window with changes pending asks “Keep your changes?”: nothing gets lost without you knowing.

Your slide look

Colors and fonts aren’t enough to tell two brands apart: at thumbnail size, you first recognize a silhouette — where the text sits, how heavy it is, what ornaments it has. The studio shows the eight looks large, on your own words, marked “Current,” “Trying” and, if the analysis picked one, “Suggested.”

Look	Its silhouette
Soft	rounded corners, badges, pill button, text anchored at the bottom (the default)
Editorial	like a magazine: thin rules, numbers 01 and 02, underlined link, crisp images
Poster	bold and dense: capitals, text highlighted on the photo, solid blocks
Minimal	lots of space: small centered text, dashes, outlined button
Raw	technical and assertive: thick frames, boxes, hard shadows
Arch	soft and organic: arched or round images, everything centered
Notebook	handmade: lined paper, taped polaroid, hand-drawn strokes
Pop	playful: colored circles, stickers, starburst, speech bubble

The look changes neither your colors, nor your fonts, nor your texts: it decides where each color goes, how titles are treated, what a list, a key figure, a quote or a button looks like, and what shape the image takes.

With Soft, “Slide corners” can be set too — square, rounded or round — for frames, images and buttons. The other looks have corners of their own, and the studio says so.

Your colors

Your colors aren’t a free list: they are six colors, always the same, that slide rendering reaches for wherever it needs them.

Color	What it is for
Background	the paper of your slides
Text	titles and paragraphs
Main color	buttons, solid blocks, links
Accent color	what you want people to notice
Second color	slide backgrounds, shapes
Small text	captions, mentions, details

Clicking a color opens the picker: a saturation and brightness square, a hue slider, a field that accepts #RGB, #RRGGBB or rgb(), and, in browsers that allow it, an eyedropper. If the analysis read your site, its colors wait under “Found on…”: a click suggests where to put one (“Put this color on…”), and you can also drag it onto any of the six.

Your type

The catalog holds 34 brand fonts. The studio starts with six pairs — one font for titles, one for body text — written out on your own sentence and description, so you can judge on real text.

“Or each font on its own” lets you pick titles and body text separately, among the 34 fonts sorted by feel: Modern, Classic, Bold, Handwritten and Monospaced. Each one is written out with your brand’s sentence, never as “Aa,” and “Search for a font” filters the list.

A font made for titles but chosen for body text is gently flagged — for instance “Caveat is made for titles; in a paragraph it tires the eye quickly” — with a better suggestion next to it.

Your logo

A logo has to show everywhere: in the app, as a profile picture, on a cover and in the corner of a slide. The “Your logo” studio shows the file large — on a checkerboard when it has no background — with “Replace,” “Media library” and “Remove.” The images found on your site are there too, under “Found on….”

• The background: none, light, dark, your main color or the slide background. A white or light logo with no background “Doesn’t show” on a light background: it gets a background that makes it visible right away, which you can change.
• Its corners: square, rounded or round.
• The space around it: tight, medium or wide.

The preview shows it in all four places at once. A dark logo on a dark background is flagged, without blocking anything.

Under the logo, “What signs your slides”: your name on social media, the same for every platform or one per platform.

What’s next

Colors, fonts, look, logo and image styles make up the style kit every post carries with it when it’s created. That’s what makes the images in a series look alike. Once the book is reviewed, you can move on to the strategy.