Analyze your brand from your website

Your brand profile — its book — is read for every generation: the strategy, the calendar briefs, the posts and the images all start from it. Analyzing your website is the fastest way to write it, and the safest, because it never replaces anything a person wrote.

Before you start

You need a project — created during the welcome flow or from the project list — and your site’s address. The home page is enough.

Confirm your email address too: until you do, AI actions are turned down. If you signed up with Google, that is already taken care of.

Step by step

1. Open the Brand page

   In the project sidebar, pick “Brand.” If the profile is still blank, three paths show up: “Import your branding,” “Build step by step” and “Or build it by talking” — take the first one. If the book is already written, “Analyze a website” sits at the bottom of the table of contents, on the left; it reads “Read the website again” once an address is on file. You’ll also find it in Project settings › Site analysis.

2. Paste your site’s address

   The “Analyze a website” window asks for one thing: “Website address,” say maisonlevain.fr. If the profile already holds something, a box reassures you: “Your entries are kept: the analysis only fills fields that are still empty.”

3. Start the analysis

   The estimated cost is shown before anything is sent, next to the “Analyze” button. The analysis takes about 30 seconds and runs on the server: it keeps going if you leave the page or reload, and your teammates can see it (“Started by…”). “Stop” interrupts it. Meanwhile, the book fills in chapter by chapter.

4. Check three things: “Meet your brand”

   Once the analysis is done, a window opens over the freshly written book: “Meet…” followed by your brand’s name. It shows the three things every post carries — your logo, your colors, your slide look. For each, “Looks good” checks it off; “Change” opens its studio in the same window, and “Back” takes you back to the checks. “Read the whole book” closes the window.

5. Read the book back

   The word chapters — Who you are, What you say, Who you talk to, What you offer — are edited right where you read them: “Edit,” one chapter at a time, then “Save” or “Cancel.” The visuals — your slide look, your colors, your type, your logo, the motion — open in a studio, with a preview that follows every choice before you even save.

What the analysis writes

While it works, the screen shows where it is — “Reading the page,” “Colors, fonts, links,” “Editorial profile,” “Your review, field by field” — along with a live preview of the book taking shape.

What it brings back:

• Who you are: the name, the tagline, the description, the industry. Your brand’s name also becomes the project’s.
• Who you talk to and what you offer: your audience, your promises, your products, your keywords.
• What you say: the tone, what to do and what to avoid.
• Your colors: the ones you actually see on your home page (logo, buttons, headings, backgrounds), sorted into the brand’s six colors. The other colors it read stay within reach in the “Your colors” studio, under “Found on….”
• Your type: the two fonts in the catalog closest to your site’s.
• Your slide look: the one of the eight whose silhouette resembles your website most.
• Your logo: the images found on the site wait for you in the “Your logo” studio, shown large. A logo with no background, white or light, gets a background that makes it visible — see choose your fonts, colors and look.
• Image styles: one or two typed styles. Software or a digital service gets a photo of its customers at work and a product style, made of interface components with legible text; everyone else, what the photos on their site show. They arrive at the top of the “Styles” tab, under “Suggested image styles”: “Keep both” (or “Keep this style”) makes their three previews in your brand, with the cost on the button — see create an image style.
• Socials: the accounts found on the site, platform by platform; they sign your slides, under the logo.
• Content language: the site’s language, if you haven’t already set it.

It completes, it doesn’t overwrite

That is the rule, and it is strict: a value written or confirmed by a person is never replaced. A value that came from an earlier analysis or from the AI can be replaced; a value left at its default belongs to nobody, and neither does the name you typed when creating the project. Per-platform handles are completed, never overwritten. So are image styles: a new analysis replaces the ones it had suggested, never the ones you created, and a style it suggests again unchanged keeps its previews.

What’s next

In the sidebar, next to “Brand,” a ring shows how complete your profile is: from 75% on, a strategy can be generated. Check your fonts, colors and look, then move on to the strategy.