# Choose your fonts, colors and slide look

> Six colors, two fonts picked from a catalog of 34, one look out of eight and a logo that shows everywhere: these are what come back on every slide, every cover and every generated image. Each is set in a studio, with a preview that follows your choices.

Updated 2026-10-07

The second half of your brand’s book, “Your look,” decides how all your posts look: your slide look, your colors, your type, your logo and the motion. It’s worth five minutes of your time.

## Where it happens

On the project’s “Brand” page, “Profile” tab. The top of the book already shows the result as tiles; clicking a tile, or “Open the studio” on its chapter, opens that setting’s **studio**: a large window over the book, the choices on the left, a preview on the right. Image styles have their own tab, “Styles.”

1. **Try things**

   Every click changes the preview right away: real slides of your brand, as a cover, a text slide or a quote. Nothing is saved yet; the window’s footer counts your changes.

2. **Save, or don’t**

   “Save” keeps your choices, “Cancel” forgets them. Closing the window with changes pending asks “Keep your changes?”: nothing gets lost without you knowing.

> **Tip**
>
> Each studio has its own address: a link to the Brand page followed by `?atelier=allure`, `couleurs`, `lettres`, `logo` or `mouvement` opens it directly.

## Your slide look

Colors and fonts aren’t enough to tell two brands apart: at thumbnail size, you first recognize a **silhouette** — where the text sits, how heavy it is, what ornaments it has. The studio shows the eight looks large, on your own words, marked “Current,” “Trying” and, if the analysis picked one, “Suggested.”

| Look | Its silhouette |
|---|---|
| Soft | rounded corners, badges, pill button, text anchored at the bottom (the default) |
| Editorial | like a magazine: thin rules, numbers 01 and 02, underlined link, crisp images |
| Poster | bold and dense: capitals, text highlighted on the photo, solid blocks |
| Minimal | lots of space: small centered text, dashes, outlined button |
| Raw | technical and assertive: thick frames, boxes, hard shadows |
| Arch | soft and organic: arched or round images, everything centered |
| Notebook | handmade: lined paper, taped polaroid, hand-drawn strokes |
| Pop | playful: colored circles, stickers, starburst, speech bubble |

The look changes neither your colors, nor your fonts, nor your texts: it decides where each color goes, how titles are treated, what a list, a key figure, a quote or a button looks like, and what shape the image takes.

With Soft, “Slide corners” can be set too — square, rounded or round — for frames, images and buttons. The other looks have corners of their own, and the studio says so.

> **Tip**
>
> Changing the look redraws the posts in progress; a published post keeps its own. In the editor, a post can also take another look than the brand, and “Reset to brand” gives it back.

## Your colors

Your colors aren’t a free list: they are six colors, always the same, that slide rendering reaches for wherever it needs them.

| Color | What it is for |
|---|---|
| Background | the paper of your slides |
| Text | titles and paragraphs |
| Main color | buttons, solid blocks, links |
| Accent color | what you want people to notice |
| Second color | slide backgrounds, shapes |
| Small text | captions, mentions, details |

Clicking a color opens the picker: a saturation and brightness square, a hue slider, a field that accepts `#RGB`, `#RRGGBB` or `rgb()`, and, in browsers that allow it, an eyedropper. If the analysis read your site, its colors wait under “Found on…”: a click suggests where to put one (“Put this color on…”), and you can also drag it onto any of the six.

> **Tip**
>
> For colors that sit on the background, the studio states the contrast in words: “Easy to read,” or “Hard to read on the background” with a “Darken a little” (or “Lighten a little”) button that fixes it in one click. It’s the simplest way to keep your slides legible.

## Your type

The catalog holds 34 brand fonts. The studio starts with six **pairs** — one font for titles, one for body text — written out on your own sentence and description, so you can judge on real text.

“Or each font on its own” lets you pick titles and body text separately, among the 34 fonts sorted by feel: Modern, Classic, Bold, Handwritten and Monospaced. Each one is written out with your brand’s sentence, never as “Aa,” and “Search for a font” filters the list.

A font made for titles but chosen for body text is gently flagged — for instance “Caveat is made for titles; in a paragraph it tires the eye quickly” — with a better suggestion next to it.

> **Watch out**
>
> Fonts dress the text the app lays **over** the images. They don’t change the generated images. What drives those is the image styles in the “Styles” tab: one type and one direction each, up to five — see [create an image style](/en/guide/create-an-image-style/). Your colors, however, do go into the images: into a photo’s scene, into an illustration’s solid shapes, onto the surfaces of a product style’s components.

## Your logo

A logo has to show everywhere: in the app, as a profile picture, on a cover and in the corner of a slide. The “Your logo” studio shows the file large — on a checkerboard when it has no background — with “Replace,” “Media library” and “Remove.” The images found on your site are there too, under “Found on….”

- **The background**: none, light, dark, your main color or the slide background. A white or light logo with no background “Doesn’t show” on a light background: it gets a background that makes it visible right away, which you can change.
- **Its corners**: square, rounded or round.
- **The space around it**: tight, medium or wide.

The preview shows it in all four places at once. A dark logo on a dark background is flagged, without blocking anything.

Under the logo, **“What signs your slides”**: your name on social media, the same for every platform or one per platform.

## What’s next

Colors, fonts, look, logo and image styles make up the style kit every post carries with it when it’s created. That’s what makes [the images in a series look alike](/en/guide/generate-a-consistent-image-series/). Once the book is reviewed, you can move on to [the strategy](/en/guide/generate-a-strategy/).

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Source: https://joli.studio/en/guide/choose-your-fonts-and-palette/